Andy's Burgers – Logotype & profile

Andy's Burgers was a new burger restaurant preparing to open, and it needed an identity that would stand out in a crowded category while staying true to simple, honest food. I developed the visual identity from the ground up: a primary logo built around the hamburger, a supporting set of logo variations, a color palette, typography and clear guidelines for how the pieces fit together. The identity was designed to work at every scale, from a storefront sign to a paper wrapper. The result was a complete, ready-to-use brand package, delivered as logo files for print and screen, a brand guide and application examples. This case shows the original identity as designed.